Professor Darrell West (Brown University, Rhode Island) delivered a lecture TV advertising in Election Campaigns for students of Petrozavodsk State University

Darrell West is a famous specialist in the sphere of American politics, technology policy, elections, and mass media. It is the author of many scientific publications and books, winner of many scientific premiums and awards, a famous in the U.S. political analyst and television commentator.

To students of faculties of Philology, Law, History and Political and Social Science Darrell West told about ways of influencing the audience by means of TV during election campaigns in the USA.

In his opinion, politics is a great business. Therefore, every time candidates start sharp competitive struggle with each other. They wish to differ from other candidates. Many of them play upon people's heartstrings and fears. Thus, pictures of tragic events on September, 11th played a pivotal role in last election campaign in the USA. Knowing some secrets, it is possible to convince the audience of one's decency and originality without a single word. Even the way of shaking hand values.

The subject, which Darrell West mentioned during his lecture, was interesting to both students, and teachers. Many of listeners asked their questions to the American professor. Actually, the audience wanted to learn about problems of mutual relations between Russia and the USA, and changes which occur in foreign policy of both countries. No wonder, as next year both Russia, and the USA are expecting the busy season of presidential elections which in many respects can affect further destiny of both countries.